Sinem Atamsoy Koşar

Sinem Atamsoy Başar, with over 33 years of teaching experience and 15 years as a learning consultant, is deeply passionate about empowering educators, leaders, and learners to grow with confidence and curiosity. Her expertise lies in teacher development, trainer training, leadership, assessment, brain-based learning, and Advanced Neurolanguage Coaching®, supporting personalised and science-informed learning journeys.

During her time at Ege University in İzmir, she served as the Vice Head of the School of Foreign Languages, a member of the Continuous Professional Development Unit, and an exam writer. She is a founding member and former president of TESOL Türkiye and continues to contribute actively to teacher education and professional development initiatives nationally and internationally. She currently serves as a committee member at TESOL Turkiye Teacher Education and Development Special Interest Group (TED SIG) and has recently joined the IATEFL Teacher Development SIG as a committee member.

“Stories That Stick: The Power of Storytelling’’

Why do some stories stay with us for years while facts quickly fade? Why do learners remember stories long after they've forgotten grammar rules? What if storytelling could become one of your most powerful teaching tools?

In this interactive session, we'll explore how storytelling can transform English language learning by increasing engagement, boosting motivation, and making language memorable. Drawing on insights from neuroscience and classroom practice, we'll discover why our brains are naturally wired for stories and how teachers can use this to promote meaningful communication and deeper learning.

You'll experience practical, adaptable storytelling techniques that develop all four language skills while fostering creativity, confidence, collaboration, and critical thinking. Whether you teach young learners, teenagers, or adults, you'll leave with simple, ready-to-use activities that can be implemented immediately.

Come and rediscover the magic of storytelling—and learn how every lesson can become a story worth remembering.